Tina Donati is the Head of Marketing at Simple Bundles and has spent the past 7+ years helping Shopify brands streamline their tech stack and unlock growth through smarter product bundling, better UX, and cleaner ops.
Holiday bundles
Father’s day bundle ideas from brands doing gifting right
See how brands are using Father’s Day product bundles to make gifting easier and drive larger carts.
Tina Donati is the Head of Marketing at Simple Bundles and has spent the past 7+ years helping Shopify brands streamline their tech stack and unlock growth through smarter product bundling, better UX, and cleaner ops.
We all know how difficult shopping for Dad can be. And with Father’s Day right around the corner, your buyers will be on the prowl for easy Father’s Day gift ideas.
This is why product bundles are essential for gift-giving holidays. Aside from it being super easy for your customers, there are many bundling benefits, whether it be diluting marketing and distribution costs, freeing up warehouse space, increasing AOV, or all three!
Need some last-minute Father’s Day product bundle inspo? Take a look at how these brands are leveraging the holiday to flesh out product bundle campaigns. Many of these examples are created with Simple Bundles.
For the papas who love skincare
If you’re looking for another great way to fully draw on the holidays, take a cue from Papatui, Dwayne The Rock Johnson’s skincare line.
This brand made six different “Papa’s Kits” for this Father’s Day, with each kit being catered towards a specific Papa.
The Papa’s Kits allows customers to choose a bundle based on their father’s level of skincare expertise, provoking a feeling of personalization while staying simple with pre-made bundles.
The best part about Papatui’s product bundles?
Papatui strategically created a homepage banner to highlight these bundles and showcase each product option underneath. This is a flawless way to capture all the brand’s homepage traffic and turn that into higher AOV sales.
For the dads with a sweet tooth
Get Baked is a great example of how brands can use product bundles to create a holiday-specific offer that feels fun, timely, and impossible to miss.
For Father’s Day, Get Baked created its “Big Dad Energy” pre-order, leaning into a playful holiday theme while giving customers an easy dessert gift option for Dad.
This is where Simple Bundles can be especially helpful for food, bakery, and perishable brands. When you’re selling a limited-time holiday bundle, you need to make sure every component is accounted for, inventory stays accurate, and fulfillment teams know exactly what needs to be packed.
For brands like Get Baked, a seasonal bundle is also a smart way to create urgency. Instead of leaving customers to browse through pies, brownies, cookies, or other treats, they can shop one Father’s Day-ready product that feels made for the occasion.
The bundle brings together four best-selling coffees across light, medium, medium-dark, and dark roasts, giving customers an easy way to gift variety without forcing them to pick the “right” bag of coffee.
This is a perfect example of a discovery bundle. For buyers who may not know Dad’s exact roast preference, a sampler removes the guesswork while still feeling thoughtful and personalized.
Simple Bundles makes this kind of sampler easier to manage because each item in the bundle can still be tracked as its own SKU.
So while customers see one clean bundle on the storefront, merchants can still manage individual product inventory accurately in the backend.
For the dads who are always prepared
Rhino USA takes a different approach by making Father’s Day gifting feel both practical and deal-driven.
The brand created a dedicated Father’s Day sale page with top gift categories and bundle options like the “Trail Ready” Recovery Bundle, “The Tow Boss” Bundle, and “Ready When You Ain’t” Bundle.
These bundles work because they’re built around specific use cases. Instead of asking shoppers to figure out which recovery gear, tie-down straps, or towing accessories Dad might need, Rhino USA does the thinking for them.
Rhino USA also leans into tiered value by offering up to 30% off Father’s Day bundles, plus sitewide savings automatically applied at checkout. That means buyers don’t have to hunt for a promo code or second-guess whether they’re getting the deal.
For the cocktail connoisseur
If you’re aiming for simple, Kitchen Provisions makes it as simple as it gets.
Kitchen Provisions provides a simple bundle, “The Expert Gin Maker’s Kit,” which offers everything a Dad may need to create up to three bottles of homemade gin.
Kitchen Provisions makes buying for Father’s Day straightforward—there are no discounts or overwhelming choices; simply a pre-made bundle with everything you need included.
Kitchen Provisions stands out by offering a bundle gift-wrapping option at checkout.
Not only does gift giving become that much easier for buyers, but this also reminds their customers that The Expert Gin Maker’s Kit could be the ultimate gift for their gin-loving Dad.
For the dads who like the everyday essentials
ManMade's gift set includes one T-shirt, two boxers, and two pairs of low-cut socks, all packaged in a signature gift box. It’s straightforward, useful, and easy to understand in seconds.
That’s exactly what makes it worth noting. Not every Father’s Day bundle needs to be complicated or deeply discounted. Sometimes, the best-performing gift set is simply a curated group of everyday essentials that Dad will actually use.
Manmade also shows the value of presentation. By packaging the items together as a gift set, the brand turns basic essentials into something that feels more thoughtful and Father’s Day-ready.
For the chocolate-loving dads
Godiva proves that bundles don’t always need to combine different products to feel giftable.
For Father’s Day, Godiva’s Pistachio & Kadayif Dark Chocolate Bar Set of 5 is a great example of a multipack bundle. Instead of offering one chocolate bar, the brand packages five together, creating a more premium gifting option.
This kind of bundle is especially powerful for products that are easy to replenish, share, or stock up on.
Godiva also positions this product within its Father’s Day collection, making it easy for shoppers to discover the bundle while browsing holiday gift ideas.
With Simple Bundles, multipacks like this can be set up so each individual unit is still tracked properly on the backend. That means brands can sell a gift-ready set while keeping component inventory clean, which is especially important when the same product is also sold individually.
A simple solution for Father’s Day
It’s not too late to bundle your products. Simple Bundles syncs individual bundle SKUs with your inventory system to ensure that all Father’s Day gifts ship smoothly. Set up takes under 5 fives.
1) Why are bundles so useful for Father’s Day specifically? Father’s Day shoppers want fast, no-brainer gifts. Bundles reduce decision fatigue, lift AOV, and help you feature curated use-cases (coffee starter kits, grooming sets, grill kits) that feel thoughtful without forcing deep discounts.
2) Do I need discounts for Father’s Day bundles to convert? Not always. Many convert on convenience and presentation (e.g., gift wrap, “Dad” card, preset kits). If you do discount, try tiered buy-more-save-more or auto-applied codes tied to the holiday (e.g., “DAD”) rather than blanket %-off.
3) What bundle types work best for this holiday?
Preset kits (e.g., “Papa’s Kits,” “Gin Maker’s Kit”) for speed.
Simple customization (choose roast/flavor/size) for light personalization.
DIY mix-and-match with tiered pricing to nudge larger carts.
Multipacks of best-sellers (coffee, skincare, grilling accessories).
4) How do I set these up fast in Shopify? Use a bundling app (e.g., Simple Bundles) to create multi-SKU or single-SKU sets in minutes, break bundles into components at order time for accurate inventory, and push clean pick lists to your 3PL/WMS.
Build a bundle in under 5 minutes
Over 25,000 Shopify merchants use Simple Bundles to sell more per order.
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